Thriving In Engineering outperformed expectations, and a large part of this was its willingness to actually execute. Too often, brands build for perfection instead of execution. Thriving In Engineering did the opposite, creating a solid strategy and then implementing it, learning from it, and refining it to get the results it was.

One newsletter guide could be repurposed into multiple social media posts, smaller blog posts, multiple PDF guides, a workshop, and become part of an eBook. It can also be reworked into a future newsletter guide. Thriving In Engineering quickly learned just how far one piece of content could go, and it made that a core part of its overall strategy.

Alex had a tremendous amount of value to share with his audience. What mattered most was ensuring his advice connected strongly with said audience. That meant testing different ways of phrasing things, different styles, and different forms of delivering the information. This testing paid off, as readership and retention were high.